Alaa is a Technical Product Development Manager and Head of Innovation at [A] - simplea.com, an industry leader in enterprise content intelligence solutions.

At [A] he leads the innovation labs team. The team develops the Schematica suite, which includes multiple Figma plugins to help content and design teams work more efficiently with real content, content flows, and schema standards. It also includes a graph-based content engineering and content model governance platform, content bots, headless integrations, and schema visualization tools.

Alaa brings 15 years of experience in software development, management, and quality. He holds a Master's degree in IT and has been granted a patent and won numerous awards for his contributions to machine learning and semantic technologies. Alaa strongly believes in the future of structured, composable, and collaborative content, and at [A] he is committed to creating the tools that will power this future.